Jeepster

While checking out for some Jeep and Volvo car cover, I found this latest press release from Jeep. Check it out.

Chrysler LCC’s marketing division will allow the all new 2008 Jeep Liberty model to hit the airwaves by releasing a new advertising campaign for the vehicle. In fact, Jeep’s advertising campaign for the vehicle with the tagline "Have Fun Out There" has been already launched in the national TV.

"The Jeep brand has grown from three vehicles to seven in less than two years, but the DNA that has distinguished the brand for more than 66 years is still evident in the all-new Jeep Liberty. With off-road capability that is uniquely Jeep and new features, like the Sky Slider, which provides that open- air Jeep brand experience, the Liberty gives new meaning to ‘Have Fun Out There.’" said John Plecha, Director — Jeep Brand Marketing and Global Communications.

Aside from the two 30-second TV commercials, the new marketing campaign for the 2008 Jeep Liberty will also conquer other media including print ads (magazines include Backpacker, Best Life, Bicycling, Blueprint, Domino, Entertainment Weekly, ESPN, Freeskier, GQ, Lifetime Fitness’s Experience Life, Lucky, Marie Claire, Men’s Fitness, Men’s Health, Motor Trend’s Sport Utility, Truck & Van Buyer’s Guide, National Geographic Adventure, Real Simple, Shape, Ski, Skiing, Sports Illustrated and US Weekly.) and the internet including placements in Yahoo!, MSN, AOL, Google, and other popular websites. In addition, the marketing campaign will be also integrated in numerous events including vehicle displays and signage in Jeep World of Adventure Sports, Jeep King of the Mountain, and Winter X Games.

As a part of celebrating the 85th anniversary of the Sweetest Day in Cleveland and to celebrate the arrival of the all-new 2008 Jeep Liberty in dealerships all over the United States, Chrysler LLC’s Jeep brand will participate in the Sweetest Day event by conducting the  "Sweetest Day the Jeep Way" challenge on October 18th. This sweet challenge will allow contestants to actually lick one of the seven Jeep models covered with chocolate. Whew!

The first two contestants who liked the choco-covered Jeep clean will have a chance to go to the next level. They will make their way into a Jeep Liberty model filled with chocolate and candy bars, and find a key to a brand new 2008 Jeep Liberty with a Sky Slider roof. The first contestant to find the key can bring home this brand new Jeep model in his/her garage.

So if you are interested to join the "Sweetest Day the Jeep Way" challenge, you must be 18 years of age and above, and must be a legal resident of Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania and West Virginia. Interested contestants should register online at www.SweetestDayTheJeepWay.com from September 18 to October 11.

John Plecha, Director - Jeep Brand Marketing and Global Communications said: "With the growing popularity of Sweetest Day, the Jeep brand wants to give consumers the opportunity to celebrate ‘Sweetest Day the Jeep Way.’ Jeep vehicles love to get dirty, but instead of covering the vehicles in mud, we’re going to cover them in chocolate and let participants have fun getting the chocolate off. The prize – an all-new 2008 Jeep Liberty. With the launch of the Liberty, the Jeep product line has grown from three vehicles to seven in less than two years. Like a box of chocolates, we think there is now a perfect Jeep for everyone."

If you are eligible for the "Sweetest Day the Jeep Way" challenge, register now and who knows?  You might lick a Jeep, find the key, and drive it home. That is so sweet! I wonder what it tastes like licking a Jeep off-road model with chocolate car cover. Hmm.

Anyway, the "Sweetest Day the Jeep Way" event will also donate a total of $7,000 to the Boys & Girls Clubs of Cleveland, courtesy of the Chrysler Foundation. The amount will be used to finance the organization’s missions and other goals.

Watch out for this event this coming October, as well as the arrival of the 2008 Jeep Liberty model.

Chrysler is bringing back the iconic off-road military characteristics of its Jeep models with the release of the Jeep J8 multipurpose vehicle at the recent 2007 Defence Systems & Equipment International (DSEi) military trade show. The event is described as "the world’s largest fully-integrated defence exhibition, bringing together senior international visitors and military influencers in an optimal business environment."

The Jeep J8 is based on the al-new 2007 Jeep Wrangler Unlimited model. Jeep engineers enhanced the vehicle’s capability, functionality, and versatility.

Thomas Hausch, Vice President – International Sales, Chrysler LLC.
“Jeep vehicles made their original debut in 1941 for military duty, and have built their reputation with more than 65 years as the world’s benchmark for off-road capability and versatility for civilian and military vehicles. The new Jeep J8 marks the brand’s return to vehicle production for military and civilian government use – the same capability that makes the Jeep Wrangler and Wrangler Unlimited famous also makes the Jeep J8 a truly multipurpose vehicle.”

These enhancements made to the 2007 Jeep Wrangler Unlimited to create the Jeep J8 include:

-    reinforced frame for increased ruggedness and greater payloads up to a maximum of 1,339 kg (2,952 lbs.)
-    Axles, brakes and suspension components are engineered for more demanding military and civilian government use
-    leaf-spring suspension system in the rear and J8’s Command-Trac four-wheel drive system
-    powered by a 2.8-litre four-cylinder turbo-diesel engine that pumps out 158 hp (118 kW) and 295 lb.-ft. (400 Nm) of torque
-    towing capability of up to 3,500 kg (7,716 lbs.)
-    five-speed automatic transmission
-    unique air-intake system with special filtration and a hood-mounted snorkel that enables the J8 to wade in water up to 762 mm (30 in.) deep

The Jeep J8 will be available in 2-door or 4-door variants. As a military vehicle, the Jeep J8 is
fully armor capable and can perform various military duties such as command vehicle to troop/cargo carrier, ambulance, and communications vehicle. The Jeep J8 will roll out in markets starting in the spring of 2008.

With this new Jeep model, Jeep is bringing back its tradition of producing high quality vehicles for military and defense purposes. Anyway, I have to go now and look for Jeep and Mazda water pump replacement parts. Ciao!

Chrysler Group’s Jeep off road division has released the details of the much awaited all-new 2008 Liberty mid size sport-utility vehicle (SUV).

According to John Plecha, Director - Jeep Brand Marketing and Global Communications, Chrysler:
"The all-new 2008 Jeep Liberty stands out from the competition by offering customers classic Jeep design, two four-wheel-drive systems, refined on-road ride and handling, cargo and utility, as well as standard and optional features that are not typically found on vehicles in the mid-size SUV segment. And, the Jeep Liberty Limited sets the bar high with the most combined comfort and convenience features available in its segment."

The 2008 Jeep Liberty comes with new features inside and out, and other technological advancements as well as innovative components, that include the Trail Rated(R) four-wheel-drive system, Command-Trac(R), the all-new Selec-Trac(R) II, and the new Sky Slider(TM) full-length open canvas roof, which makes its debut on board the 2008 Jeep Liberty.

Under the hood of the 2008 Jeep Liberty comes a 3.7-liter SOHC V-6 engine. This power plant pumps out 210 hp (157 kW) at 5,200 rpm and pulls out 235 lb.-ft. (319 N*m) amount of peak torque at 4,000 rpm. A choice of either a six-speed manual gearbox or a four-speed automatic transmission completes the powertrain package.

The 2008 Jeep Liberty will roll out in dealerships in two models: Liberty Sport and Liberty Limited. Here are the other highlights of the all-new 2008 Jeep Liberty, according to a Jeep official press release.

- All-new independent front suspension, all-new five-link rear
- suspension, and a power rack-and-pinion steering system
- Jeep classic exterior styling and functional interior space
- Cargo length increases and front and rear passengers will notice the
improved seat comfort along with added space
- Jeep Liberty Limited offers the most combined comfort andconvenience features available in its segment
- Industry-exclusive Sky Slider(TM) full-length open canvas roof
- Electronic Stability Program (ESP)
- Electronic Roll Mitigation (ERM)
- All-speed Traction Control
- Brake Assist
- advanced anti-lock brakes
- rain-sensing wipers
- Tire Pressure Monitoring (TPM)
- supplemental side-curtain air bags.
- MyGIG(TM) Multimedia Infotainment System
- SIRIUS Satellite Radio
- UConnect(R) Hands-free Communication System with Bluetooth(R)

Watch out for this model when it goes on sale in Jeep dealers near your area. While waiting for that, why not try to upgrade your auto parts (like Volvo XC70 parts) with new ones?