Jeepster

As a part of celebrating the 85th anniversary of the Sweetest Day in Cleveland and to celebrate the arrival of the all-new 2008 Jeep Liberty in dealerships all over the United States, Chrysler LLC’s Jeep brand will participate in the Sweetest Day event by conducting the  "Sweetest Day the Jeep Way" challenge on October 18th. This sweet challenge will allow contestants to actually lick one of the seven Jeep models covered with chocolate. Whew!

The first two contestants who liked the choco-covered Jeep clean will have a chance to go to the next level. They will make their way into a Jeep Liberty model filled with chocolate and candy bars, and find a key to a brand new 2008 Jeep Liberty with a Sky Slider roof. The first contestant to find the key can bring home this brand new Jeep model in his/her garage.

So if you are interested to join the "Sweetest Day the Jeep Way" challenge, you must be 18 years of age and above, and must be a legal resident of Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania and West Virginia. Interested contestants should register online at www.SweetestDayTheJeepWay.com from September 18 to October 11.

John Plecha, Director - Jeep Brand Marketing and Global Communications said: "With the growing popularity of Sweetest Day, the Jeep brand wants to give consumers the opportunity to celebrate ‘Sweetest Day the Jeep Way.’ Jeep vehicles love to get dirty, but instead of covering the vehicles in mud, we’re going to cover them in chocolate and let participants have fun getting the chocolate off. The prize – an all-new 2008 Jeep Liberty. With the launch of the Liberty, the Jeep product line has grown from three vehicles to seven in less than two years. Like a box of chocolates, we think there is now a perfect Jeep for everyone."

If you are eligible for the "Sweetest Day the Jeep Way" challenge, register now and who knows?  You might lick a Jeep, find the key, and drive it home. That is so sweet! I wonder what it tastes like licking a Jeep off-road model with chocolate car cover. Hmm.

Anyway, the "Sweetest Day the Jeep Way" event will also donate a total of $7,000 to the Boys & Girls Clubs of Cleveland, courtesy of the Chrysler Foundation. The amount will be used to finance the organization’s missions and other goals.

Watch out for this event this coming October, as well as the arrival of the 2008 Jeep Liberty model.