Jeepster

While checking out for some Jeep and Volvo car cover, I found this latest press release from Jeep. Check it out.

Chrysler LCC’s marketing division will allow the all new 2008 Jeep Liberty model to hit the airwaves by releasing a new advertising campaign for the vehicle. In fact, Jeep’s advertising campaign for the vehicle with the tagline "Have Fun Out There" has been already launched in the national TV.

"The Jeep brand has grown from three vehicles to seven in less than two years, but the DNA that has distinguished the brand for more than 66 years is still evident in the all-new Jeep Liberty. With off-road capability that is uniquely Jeep and new features, like the Sky Slider, which provides that open- air Jeep brand experience, the Liberty gives new meaning to ‘Have Fun Out There.’" said John Plecha, Director — Jeep Brand Marketing and Global Communications.

Aside from the two 30-second TV commercials, the new marketing campaign for the 2008 Jeep Liberty will also conquer other media including print ads (magazines include Backpacker, Best Life, Bicycling, Blueprint, Domino, Entertainment Weekly, ESPN, Freeskier, GQ, Lifetime Fitness’s Experience Life, Lucky, Marie Claire, Men’s Fitness, Men’s Health, Motor Trend’s Sport Utility, Truck & Van Buyer’s Guide, National Geographic Adventure, Real Simple, Shape, Ski, Skiing, Sports Illustrated and US Weekly.) and the internet including placements in Yahoo!, MSN, AOL, Google, and other popular websites. In addition, the marketing campaign will be also integrated in numerous events including vehicle displays and signage in Jeep World of Adventure Sports, Jeep King of the Mountain, and Winter X Games.