Jeepster

Last January 24th up until the 27, the Jeep brand came a-marching to Aspen, Colorado where it sponsored the Winter X Games by ESPN. It had set out again its Tag Shop which actually is a real cool booth.

What can one do at the Tag Shop? Well, Jeep is really the brains behind such a booth. And once you are there, you would be able to find various types of art and graffiti done by artists. Athletes who joined the games would also be found there for some autograph moments.

Despite the cold, Jeep had designed the Tag Shop to be really hot for it has been designed to be heated and covered. There also is a DJ booth and a VIP area. Top that, would you?

Anyway, the Tag Shop is purely about Jeep. See, you get to find at the Tag Shop’s garage the all new 2008 Jeep Liberty as well as the 2008 model of the Jeep Wrangler Unlimited. You can take all the pictures you want posing with the hubcaps, air deflectors, or the whole vehicle so you can boast to all the people back home just what you had been doing at the snow-covered mountain in Colorado.

John Plecha is the director for the vehicle brand’s marketing and global communications team and he shared via The Auto Channel, “Because there has never been anything like it at Winter X, the Tag Shop allows us to maximize our space by giving us a unique way to interact with the crowds and communicate the essence of the Jeep brand. Since Winter X and Jeep are all about having fun, the Tag Shop brings that to life this year with incredible displays of rideable art created by amazing artists; special appearances by top athletes and artists; giveaways and much more.”

Sure enough, the whole Tag Shop deal had become a success.