Jeepster

A blend of ultramodern technology and design, plus the undying classic appeal from the past, equals the Jeep Willys also known as the ‘Pure American” Jeep! With a compound body styling, it sure is a back-to-basic designed vehicle which will give tribute to the past along with futuristic vehicle technologies.  

According to the Auto Channel, the Willys was first launched at the 2001 North American International Auto Show in Detroit. The vehicle features plastic body-technology along with a wide bug shield which allows viewers a thorough approach to the familiar Jeep design while sustaining Jeep’s genuine legendary stature.

"We designed this concept vehicle with the self-expressive, free-thinker in mind. The Jeep Willys’ usefulness and versatility were developed to exist in ecological harmony with nature while being perfectly suited for the rigors of an active lifestyle.  Call it the pure American," says Trevor Creed, Senior Vice President for Design at DaimlerChrysler Corporation.  

"The Jeep Willys’ design was inspired by American culture," said Jordan Meadows, Product Designer at DaimlerChrysler’s Pacifica Design Center in Carlsbad, Calif. "Individualism and free thinking are pure American values as well as Jeep brand elements.  The vehicle exterior design features precise machine-like aesthetics while still showing traditional Jeep design cues, such as the trademark grille and wheel arches and its commanding feel on the road, as well as off the beaten path."

"In keeping with the philosophy of purity, the Willys’ interior is very honest.  The aluminum and plastics used in the vehicle’s structure and body details the interior," said Meadows. "The Jeep Willys is a prime example of a vehicle embracing its past while looking to its future."

"We wanted the DNA of the Willys to speak to the heritage of itsancestors. We were looking for the most efficient yet stylish way to capture the spirit of classic Jeep vehicles enhanced with modern technology.  Marrying 21st century technology with 20th century tradition, the pure American Willys captures the bare essence of the Jeep brand," he ended.